Other bakers are doing it, and so can you. It is totally possible to sell food and baked goods on Facebook. Maybe in the future, Meta will see the value in a Facebook Marketplace category for food, but for now, cottage food businesses need to carefully navigate Marketplace so they are getting the most of their marketing efforts on that platform. Because of this, it is important for bakers to plug many tags onto their listings so they can be found by customers seeking baked goods. What usually happens is bakers end up creating a Facebook Marketplace food category by selecting the parent category of “Home and Kitchen” and the subcategory of “Kitchen and Dining.” From there you can select “Other Kitchen and Dining.” This is the closest one can come to accurately choose the categories that Facebook has provided. However, because selling baked goods and other foods was not the original intent of Facebook Marketplace, bakers need to be savvy about how they go about it. Remember, as long as you are in compliance with the cottage food laws, it is completely legal to sell food on Facebook. This is where home-based bakeries need to get creative. So the question that remains is how to list food on Facebook Marketplace. Technically, there is no food category in Facebook Marketplace. But Wait, Is There a Food Category on Facebook Market? What flavor is it? What fillings were used? It is covered in buttercream on fondant? Describe your culinary masterpiece in a way that both conveys the information and whets the viewer’s appetite. Listing baked goods in the Facebook Marketplace is fairly straightforward:įor a listing in Facebook Marketplace, you should enter all the relevant information pertaining to the baked good in question. It has grown steadily within the last few years as a popular place for thrifting, a type of digital garage sale, but selling cakes on Facebook is certainly a way to use Marketplace to the smalltown baker’s advantage. Marketplace is Facebook’s personal platform for users to sell and buy goods from one another. The way to start a Facebook food business is to list your baked goods on Facebook Marketplace. How to Start Selling Baked Goods on Facebook So before getting too far into your research for the best baked goods to sell from home, make sure you know the laws in your town, county, and state. Now selling on Facebook Marketplace is a viable outlet for Indiana-based cottage food businesses. Thanks to a new law passed in 2022, Indiana has expanded sanctioned venues for cottage food to include online sales. Selling food online was not permitted, thus selling food on Facebook Marketplace was not an option. For example, the state of Indiana traditionally only allowed home-baked foods to be sold at designated farmers’ markets or on the side of the road. California has quite liberal laws in regards to cottage food, while others are far more strict. Overall there are 42 states (plus Washington DC) that allow home-based bakeries to sell their goods online. Because of this, some places regulate the type of venues in which a person can sell these types of goods. “Cottage food” refers to the types of foods that are prepared in a person’s home or other location that does not meet the standards of a professional, commercial kitchen. How to Sell Baked Goods From Homeīefore delving into the details of how to sell baked goods online and how to sell food on Facebook especially, you need to be sure that you understand and are in compliance with what is known as cottage food laws, which can vary significantly from state to state. As lockdowns ease and society returns to normal, small business owners can still take what was learned during the pandemic and social media to advertise and sell their delicious baked goods. Rather than simply accept their fate, many pastry chefs (and hobby bakers) turned to selling food online and selling food on Instagram, creating home-based bakeries nearly overnight. When restaurants started to lay off workers, pastry chefs were among the first to be let go. There was an explosion of the phenomenon at the onset of the COVID-19 pandemic. Selling food on social media is a growing trend among home-based bakeries. Can you sell food on Facebook? The short answer is yes, you can.
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